CSO Research, a career services software company, needed a new brand and a new website.
The circle shape of the logo represents the way the software connects students, employers and career services staff together. The placement of the company name at the front of the circle suggests the forward movement of the company and their products.
The overall branding echoes the company’s value of “work hard, play hard” – professional in tone with a hint of playfulness.
The website was developed as a custom, responsive WordPress theme.